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Business Development, Marketing & Sales Forum

Presented by NVTC's Business Development, Marketing & Sales Committee.

October 15, 2004
Winning with Solutions: Three Keys to Marketing and Selling Integrated Solutions

Products and services are out. Business solutions are in. But marketing and selling solutions requires more than just a change in terminology. Moving to solutions requires a fundamental rethink of how companies go to market. Three initiatives in particular move to the top of the list: thought leadership marketing, account-based marketing, and reference management. Rob Leavitt, senior director at ITSMA, explored the demands of winning in the solutions world and provided detailed recommendations for the emerging priorities for business development, marketing, and sales.

Keynote Speaker:
Robert Leavitt,
Senior Director, Information Technology Services Marketing Association (ITSMA)

Location Sponsor:
Pillsbury Winthrop LLP

Platinum Sponsor:
INPUT

Gold Sponsor:
St. Paul Travelers

Silver Sponsors:
Business Wire; LeapFrog Solutions

Event Sponsor:
R&B Design Firm



Location:
Pillsbury Winthrop Conference Room
1600 Tysons Blvd.
McLean, VA