Business Development, Marketing & Sales ForumPresented by NVTC's Business Development, Marketing & Sales Committee.
October 15, 2004
Winning with Solutions: Three Keys to Marketing and Selling Integrated Solutions
Products and services are out. Business solutions are in. But marketing and selling solutions requires more than just a change in terminology. Moving to solutions requires a fundamental rethink of how companies go to market. Three initiatives in particular move to the top of the list: thought leadership marketing, account-based marketing, and reference management. Rob Leavitt, senior director at ITSMA, explored the demands of winning in the solutions world and provided detailed recommendations for the emerging priorities for business development, marketing, and sales.
Robert Leavitt, Senior Director, Information Technology Services Marketing Association (ITSMA)
Pillsbury Winthrop LLP
St. Paul Travelers
Business Wire; LeapFrog Solutions
R&B Design Firm
Pillsbury Winthrop Conference Room
1600 Tysons Blvd.