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Voice of Technology| What's New | Committee Leaders | Meetings | Events | ||
Our mission, first and foremost, is to promote NVTC as a leader in social media. The group will strive to embrace this new medium and adapt to its ever changing environment. Through educational forums and insightful dialogue with NVTC members, the Social Media committee will become a valuable resource for those in the Northern Virginia technology community who want to use social media tools to improve how they communicate with key audiences. While there is a need to understand more about the tools that make up the social media landscape, most importantly, it is about what tools are the best fit for businesses and how they fit into a company's overall goals. NVTC's Social Media committee will address these very issues that are top-of-mind with the members.
What's New
In the January 18th issue of InformationWeek, Reporter John Soat gets looks at seven key questions that organizations must ask themselves on how to best leverage social networking in 2010.
http://www.informationweek.com/news/internet/social_network/showArticle.jhtml?articleID=222301011&queryText=key%20to%20social%20networking
Market Connections, Inc. recently conducted a study titled "Social Media in the Public Sector: Perspectives and Practices." Market Connections interviewed both government contractors and agency employees to determine how the two communities are using social media, and the opportunities and challenges it presents. http://www.marketconnectionsinc.com/index.asp?PageAction=Custom&ID=116
Listen to CGI Federal Molly O'Neill's (former EPA CIO) interview on Federal News Radio where she discusses the guidelines put forward in government on the use of social media: http://www.federalnewsradio.com/?nid=17&sid=1781567
Read Hogan & Hartson's 9/24/09 article entitled "Navigating Social Media in the Business World", by Valerie Brennan, with contributions from Christopher Wolf and William Flanagan
Much has been written lately about social media applications such as Facebook, MySpace, Twitter, and LinkedIn and their intersection with the business world. Wikipedia defines social media as "online content created by people using highly accessible and scalable publishing technologies." Another term, Web 2.0, is used to describe the similar concept of the Internet's evolution from a static environment focused on the one-way provision or receipt of information (Web 1.0), to an interactive community where users can communicate, share, post, blog, and create content in real time. In this advisory we outline, from the perspective of an entity, company, or organization governed by U.S. law, the considerations that arise when social media is used by three different groups - the entity itself, the employees of that entity, and third parties in reference to the entity. We discuss the benefits of social media, as well as issues and risks, from each of these three angles.
View the "IP Update" on www.hhlaw.com
Committee Leaders
Chair
Evan Weisel
Welz & Weisel Communications
(703) 218-3555
evan@w2comm.com
Bio
Co-Chair
Kristine Gager
Welz & Weisel Communications
(703) 218-3555
kristine@w2comm.com
Bio
Vice Chair, Events
Gerard M. Stegmaier
Wilson Sonsini Goodrich & Rosati
703-734-3109
gstegmaier@wsgr.com
Bio
Vice Chair, Sponsorships
Dana Weinberg
Mid-Atlantic Commercial Realty, LLC
(703) 967-2771
dweinberg@midatlanticcr.com
Bio
Subcommittee Chairs
Chase Maggiano
Capterra
(703) 994-4151
cmaggiano@capterra.com
Bio
Besa Pinchotti
Capterra
(703) 994-4151
besa@capterra.com
Bio
Meetings
March 17, 2010
Speaker: Brian Chee of Volkswagen of America
Meeting: 11:30 AM - 1:00 PM
Welz & Weisel
9990 Lee Highway, Suite 500
Fairfax, VA
March 24, 2010
Meeting: 1:00 PM - 2:00PM
Social Media Committee Webinar on Brand & Reputation Management
https://www2.gotomeeting.com/register/849347594
Brand & Reputation Monitoring. What is it and why should you care?
With the evolution of social networks and user/consumer-generated content, most organizations are struggling to either get their brand mentioned or learn how to monitor their reputation effectively. In this NVTC Social Media Committee webinar, we will look at why and how groups measure their impact online. We will discuss the aspects of successful e-listening campaigns including what can be monitored, what tools can be used to measure and report on these conversations, and how real companies and non-profits are taking advantage of this information to impact their ROI or outreach.
During the webinar questions that will be addressed include:
- Who and where is your audience online?
- Who controls that conversation? Is it good or bad?
- Can it be
Andrew is an Internet technology subject matter expert with over a dozen years of Web and business technology management and consulting experience. At EyeTraffic Media, he is responsible for developing and managing client specific Web marketing strategies as well as evolving the company’s new media services. Prior to EyeTraffic Media, Andrew served as Director of Sales at Lore Internet Systems where he managed sales, marketing and branding efforts until its profitable sale to venture capital in 2007. From 2007-09, Andrew helped Internet leader Network Solutions develop infrastructure and services for Search Engine Optimization (SEO) and Social Media, as well as prepared search marketing strategies for groups like XO Communications, Rosetta Stone and the Environmental Protection Agency (EPA). In addition, Andrew has been an avid member of the Northern Virginia Technology Council serving as a founding member of both the Tech Innovations and Social Media Committees.
April 21, 2010
Location: TBD
Meeting: 11:30 AM - 1:00 PM
May 19, 2010
Location: TBD
Meeting: 11:30 AM - 1:00 PM
June 16, 2010
Location: TBD
Meeting: 11:30 AM - 1:00 PM
Upcoming Events
To Be Announced
To see the entire line up of NVTC Events click here.
Bios
Evan Weisel
Principal and Co-Founder
Welz & Weisel Communications
Evan Weisel has more than 15 years of public relations experience providing strategic counsel to business-to-business (B2B) and business-to-government (B2G) technology companies. Evan has a proven track record of providing public relations, marketing and social media counsel to pre-funded start-up companies, VC-backed companies, small-to-medium sized businesses and publicly-traded Fortune 1000 companies that span a wide range of technologies including content management/eDiscovery, enterprise software, information security and privacy, telecommunications, and government solutions and systems integrators. Prior to launching his own agency, Evan spent over a decade in the Washington, D.C. area working in senior-level roles at technology-focused public relations agencies. Evan started his career in the early 90's at one of the Capital-region's largest PR agencies, Stackig Advertising & Public Relations. In addition, he is an NVTC board member and is actively involved with its charitable arm, the Equal Footing Foundation.
Kristine Gager
Account Director
Welz & Weisel Communications
Kristine Gager has more than 10 years experience in public relations with a focus on media and industry analyst relations, as well as event planning and management for business-to-business and business-to-government technology and consumer-related clients. Over the course of her career, she has developed relationships with key industry reporters both in the United States and internationally. Before joining Welz & Weisel Communications, Kristine was an Account Manager in Edelman's Sydney office. While there, she managed and led the Samsung Electronics Australia account. Prior to her position in Sydney, she was based in Edelman's Washington, D.C. office where she worked with technology clients on a variety of initiatives that included thought leadership, public affairs, tradeshow support and event management, and consumer and Capitol Hill awareness campaigns.
Gerard M. Stegmaier
Attorney
Wilson Sonsini Goodrich & Rosati
Gerard M. Stegmaier is an attorney in the Washington, D.C., office of Wilson Sonsini Goodrich & Rosati, where he litigates on behalf of clients concerning public and private corporate governance, intellectual property and Internet issues, especially as they relate to privacy, information security and consumer protection. He also defends related consumer class actions, securities-related claims including derivative suits and class and SEC-enforcement actions with particular experience preparing such cases for appeal where necessary. Much of Gerry's practice also involves pre-litigation and risk management counseling relating to privacy, data protection, intellectual property and emerging technologies and markets. He serves as an adjunct member of the law faculty at George Mason University School of Law, where he has taught courses in privacy, information governance, consumer protection, and securities regulation. The International Association of Privacy Professionals has designated Gerry as a Certified Information Privacy Professional.
Dana Weinberg
Founder and CEO
Mid-Atlantic Commercial Realty, LLC
Dana Weinberg is founder and CEO of Mid-Atlantic Commercial Realty, LLC, a commercial real estate brokerage firm based in Fairfax that provides brokerage services to businesses and organizations that need to lease new space, relocate, renew, expand or require a creative exit strategy developed to consolidate or vacate space. He is a real estate advisor in the traditional brokerage role with over 22 years experience in all aspects of commercial real estate brokerage, leasing, investments, acquisitions, asset management and construction throughout the mid-Atlantic region. Clients benefit from his unique perspective and knowledge working for building owners as an asset manager responsible for leasing property portfolios valued up to $800 million. Prior to founding Mid-Atlantic Commercial Realty, Dana held various asset management positions with ING Real Estate, Bresler & Reiner, Inc. and RREEF. While at both, his responsibilities included developing and executing business, capital, leasing, marketing and operating plans and strategies to maximize value and/or cash flow. In addition to his role on the Social Media Committee, Dana also serves on NVTC's Entrepreneur Center Programs Committee.
Chase Maggiano
Business Development Director
Capterra
Chase Maggiano is the business development director for Capterra where he manages marketing, sales, customer retention and new account development. As social media platforms have evolved, Chase has taken the lead and has developed company-wide plans that reach both buyers and sellers of business software. Prior to Capterra, Chase worked for the online service Broadband Television Network Corporation where he acquired television content, managed client relationships and increased channel partnerships with content providers.
Besa Pinchotti
Director of Marketing and Public Relations
Capterra
Besa Pinchotti is the director of marketing and public relations for Capterra, a website that connects buyers and sellers of business software. Capterra is a free online resource that allows business software buyers research all of their options and pick the best solution for their needs. Besa has more than 10 years of experience in the communications industry, having previously worked as a broadcast journalist in North Carolina and Texas. She holds a Bachelors of Journalism from the University of Texas and a Masters Degree in Liberal Studies from the University of North Carolina at Wilmington.
