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Business Development, Marketing & Sales

Presented by the NVTC Business Development, Marketing & Sales Committee

June 12, 2009

Annual VP of Marketing Panel Discussion

Marketing in a Recession: How Can My Company Convert Marketing Dollars Into Sales Revenue?
Does this sound familiar? “Marketing needs to get us better leads - these leads are worthless.” “Sales doesn’t follow up on any of the leads we give them - they cherry-pick and don’t look at half the leads we give them.” Let's face it…the relationship between Marketing and Sales could be better. No question that during a recession, sales cycles are longer, leads are not as prevalent, and the ROI on Marketing spend is being heavily scrutinized to get the most “bang for the buck.” Sales could always use more leads, hotter leads, leads that are ready to engage in the sales cycle…. Marketing would always like to have more insight into what Sales is doing with the leads they are sending them, have that crystal ball to know what medium is going to generate the most qualified leads for their company, have a strong handle on where they are seeing the strongest success in their Marketing strategy…. Come join and talk with four VPs of Marketing to learn how they are staying ahead in a down economy through the use of Marketing technology, open interaction with their Sales team, and how they plan to stay ahead through the rest of 2009 into 2010.

Moderator: Lisa Martin, President and CEO, Leap Frog Solutions

Sherryl Dorch, Vice President of Marketing, Trusted Computer Solutions
Mark Meudt, Vice President of Communications and Marketing, General Dynamics Information Technology
Mark Pilipczuk, Vice President of Marketing Services, NeuStar, Inc.
Scott Voigt, Vice President of Marketing, Silverpop


Business Development, Marketing and Sales Committee Sponsors:
Platinum Sponsor: Silverpop Engage B2B
Gold Sponsor: Deltek
Silver Sponsors: Alion Science and Technology; DC Rainmakers
Location Sponsor: Rainfield Group

2070 Chain Bridge Road
Vienna, VA