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Business Development, Marketing & Sales

Presented by the NVTC Business Development, Marketing and Sales Committee

February 6, 2009
Business Etiquette for All Sales Professionals: CEOs, managers, sales team members, and key administrative personnel with customer contact.

When done correctly, etiquette adds substantial credibility to sales efforts. It can "make or break" the best laid sales plans--and hopefully not cost you an important prospect! To prevent this from happening in your company, this program was tailored specifically to address your needs. This session will address not only common business situations, but others specifically found in technical sales situation--demonstrations, conference calls, networking events, email, as well as other etiquette issues the audience identifies. To guide us, we will hear from Ms. Cynthia Lett, principal of The Lett Group. Lett is a regular on-air contributor to Fox News Channel, Fox Business Channel, Retirement Living Channel and various radio talk shows nationwide. As a frequent contributor to trade and business publications she ranks as one of the most widely quoted etiquette and protocol experts in the United States of America. She has been featured and quoted in publications such as The Washington Post, The Washington Times, The New York Times, The Los Angeles Times, Newsweekamong many other publications. During 1990, Ms. Lett was lauded by the Wall Street Journal after she planned and executed a groundbreaking series of Business Exchange meetings in the Soviet Union for entrepreneurs from the United States who wished to learn about joint ventures with the Soviets in many different fields. Her first book was collaboration with Brian Tracy (marketing guru) and Stephen A. Covey (business acumen guru) called Mission Possible. Her next books are titled "That's So Annoying: An Etiquette Expert on the World's Most Irritating Habits and What to Do About Them",and "Lett's Get Real! An Etiquette Expert's Answers to Your Everyday Dilemmas."

Platinum Sponsors: Vtrenz, a Silverpop Solution
Gold Sponsor: Deltek
Silver Sponsors: Alion Science and Technology; DC Rainmakers
Location Sponsor: Rainfield Group

2070 Chain Bridge Road
Conference Center Lower Level
Vienna, VA