Event Archive

Northern Virginia Technology Council - Event Calendar

Business Development, Marketing and Sales

Presented by the NVTC Business Development, Marketing and Sales Committee

May 10, 2007
Not Just a Name: Rebranding and Brand Revitalization

When companies decide to rebrand, either to reflect a change in strategy or due to corporate restructuring, the path is not always clear. Attendees listened to a panel of marketing experts as they discussed successes, challenges and lessons learned in building and re-building a brand. The program featured short presentations by each panelist followed by moderated and audience Q&A. Attendees learned:

  • When to change a company's name and how to spread the word
  • What to do when a brand loses steam
  • How to measure brand equity
  • How to reposition a brand
  • Best practices when a brand is merged or acquired

Todd Forest, CMO, Jobfox (formerly Market10)
Mark Meudt, VP Communications and Marketing, General Dynamics Information Technology
Bob Ragsdale, Vice President and Brand Strategist, Erickson Barnett
Dean Wiltse, CEO, Vovici (formerly Perseus/WebSurveyor)

Elizabeth Shea, President, SpeakerBox (formerly SheaHedges Group)

Speaker Bios

Platinum Sponsors: DC Rainmakers, LLC; Government Insights; Learning Tree International; Oracle; Rainfield Group
Silver Sponsor: LeapFrog Solutions, Inc.
Location Sponsor: Rainfield Group

2070 Chain Bridge Road
Conference Center, Lower Level
Vienna, VA