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Business Development, Marketing and Sales Workshop

Presented by the NVTC Business Development, Marketing and Sales Committee

October 18, 2006
The Smart Marketing Workshop - The Best Tactics for Success Today

The symposium-like setting provided a personal and unique opportunity to learn about key elements of strategic marketing and communications from leading experts in the region. Attendees chose three out of the four available sessions with topics, including "marketing strategy," "public relations/word of mouth," "creative branding," and "integrating sales and marketing."

Marketing is a strategic, thoughtful process. Not only does the message have to be on target, the message must make it in front of the right people—the customers! This half-day workshop explored today’s most effective marketing tactics to help build a successful business and contribute to a company’s positive return on investment (ROI).

Sessions Include:

Marketing Strategy
--Lisa Martin, CEO, LeapFrog Solutions, Inc.; Board Member, Northern Virginia Technology Council
Download PDF Presentation

Public Relations/Word of Mouth Marketing
--Geoff Livingston, Principal, Livingston Communications

Creative Branding
--Fred Diamond, Principal, Diamond Marketing

Integrating Sales and Marketing
--Dustin McNabb, Vice-President of Marketing, Managed Objects

Platinum Sponsors: DC Rainmakers, LLC; Government Insights; Learning Tree International; Rainfield Group
Silver Sponsor: LeapFrog Solutions, Inc.

Click here for Available Sponsorship Opportunities

Ernst & Young
8484 Westpark Drive, 2nd Floor
McLean, VA