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Business Development, Marketing and Sales Workshop

Presented by NVTC's Business Development, Marketing and Sales Committee

December 8, 2005
Strategic and Tactical Marketing Essentials: Use Marketing to Get to Revenue

Join the NVTC Business Development, Marketing and Sales Committee for our fifth annual symposium-like workshop on strategic marketing to explore ways to effectively segment and reach out to target markets. From some of the smartest marketers in the region you will hear strategies and creative ideas that generate effective approaches to building customer leads and that contribute to a company’s bottom line. This event is mandatory for marketing leaders tasked with developing and executing effective marketing programs.

Presentations include:

"How to Gain Insight through After Event Reviews"
Andy Rudin,
Principal, Outside Technologies, Inc.

PowerPoint Download

This session focuses on how to discover, interpret, and share important feedback from marketing campaigns and events through an After Event Review. The After Event Review process enables organizations to gain insight from routine information by transforming that information into knowledge, and the knowledge into insight. This insight provides a way to continuously improve and adapt both strategies and tactics in the face of changing markets and competition. The session presents a structured review method along with critical success factors and pitfalls when conducting reviews.

Andy Rudin is Managing Principal of Outside Technologies, Inc., a Vienna-based firm specializing in sales strategy, sales risk analysis, and tactical sales execution. He has 20 years of experience in marketing and sales of information technology products and services.

"Make Your Message Matter through Integrated Marketing: 5 Steps to Successful Implementation"
Josette Oder, Vice President,
Client Service, LeapFrog Solutions, Inc.

PowerPoint Download

Josette offers 10 years of combined marketing, advertising and public relations experience. Her experience includes defining and executing major integrated marketing communications programs and initiating and implementing full launch campaigns from both the client and agency side of the business. She is a successful manager of complex projects at every phase for multi-divisional, medium to large-sized corporations and federal agencies. Josette is skilled in developing communications strategies and executing the tactical elements such as print, online and radio advertising programs, direct mail, interactive communications and techniques, public relations, trade shows and conference programs and special events. Josette managed a team that handled the complex GSA Federal Supply Service and Federal Technology Service account, a $30 billion organization with multiple offices across the country. During her career, she also managed account teams that served public and private sector clients such as: Comark Government & Educational Sales, Corvis, Defense Nuclear Safety Board, Integic, ITS Services, Inc., ITT Industries, Northrop Grumman, VeriSign, and the U.S. Department of Defense.

"How The Media Work and How To Work The Media"
Bill Connor,
Oratorio Media and Presentation Training

Why isn’t your company getting positive coverage - or any coverage - in the news media? And what do you do if the phone rings and it’s Mike Wallace on the line? Join Bill Connor for a lively and information-packed hour designed to make you and your company more media-savvy.

"Twenty-Seven Things You Need to Be Doing Now to Ensure that Your Marketing Gets You Revenue Reward"
Fred Diamond,
Principal, DIAMOND Marketing

PowerPoint Download

Fred Diamond, one of the mid-Atlantic's leading marketing consultants to high-tech and professional services firms, has been saying for years that "marketing that does not lead to revenue reward is a HUGE waste of time and money." Companies across the globe have responded to this message. In a spellbindingly fast 50 minutes, Mr. Diamond will share 27 things that your company should be doing today to ensure that this revenue reward happens.

This intensive half-day workshop is geared for marketing VPs and directors, business development directors, small-to-medium company CXOs, and marketing agency professionals. Workshop format is symposium-style. All four topics will be presented simultaneously in separate classrooms for 50 minutes. Attendees will rotate between sessions and will have the opportunity to attend 3 of the 4 sessions.

Platinum Sponsor: Rainfield Group (formerly Acquient Search)
Silver Sponsors: Business Wire; LeapFrog Solutions, Inc.
Location Sponsor: National-Louis University

Click here for Available Sponsorship Opportunities

National-Louis University
8000 Westpark Drive
McLean, VA