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Business Development, Marketing and Sales Workshop

Presented by NVTC's Business Development, Marketing and Sales Committee

December 10, 2004
Strategic Marketing Essentials: From Concepts to Revenue

Let’s face facts. Marketing is not just a brochure or email campaign or a random direct mail piece. Progressive companies know that Marketing is a strategic process that paves the way for sales leads and business revenue. In order for companies to achieve their revenue goals, the marketing elements must be consistent with the sales program to ensure that the goals are met and, hopefully, exceeded.

NVTC's Business Development, Marketing and Sales Committee presented their fourth annual symposium-like workshop on strategic marketing to explore ways to effectively segment and reach out to target markets. From some of the smartest marketers in the region, attendees heard about strategies and creative ideas that generate effective approaches to building customer leads and that contribute to a company’s bottom line.

Presentations included:

Fresh Online and Interactive Marketing Tactics: Dave Acup, VP, Client Services, ENC Marketing
    Attendees received reality-based advice on how to maximize email marketing and search engine optimization, and increase the functionality of their Web site. They also learned ways to maximize the performance of white papers and methods to create lead generating microsites. Download Ziped PowerPoint

Enhance Your Close Rates with Thought Leadership: Kristi Hedges, Principal and Co-Founder, The SheaHedges Group
    Thought leadership campaigns are an effective way to drive sales leads. Through a strategic campaign of authored articles, speaking opportunities and expert advice columns, your CEO and other company executives gain critical visibility in front of customers and partners. This session explored ways to help your company drive high-level concepts and ideas into the marketplace. Discussion focused on crafting effective means to introduce your company into a new vertical where you currently have no customers. Download Ziped PowerPoint

Getting Creative • Responding to Today’s Customer and Market Needs: Sue Liblong, Marketing & Communications Competency Director, SiloSmashers
    In today’s competitive market, it’s imperative to drive creativity and strategy into all your company’s marketing efforts. This session explored innovative ways to build brand awareness and ideas on how to bring Marketing and Sales together to successfully target key prospects. Discussion also highlighted how an effective marketing effort has contributed to the success of SiloSmashers, one of the region’s most successful companies. Download Ziped PowerPoint

Best Practices for Effective Marketing Events: Ginger Kessler, Director, North America Field Marketing, SGI
    This program emphasized ways to maximize the return on investment of your events program. With more than 20 years of IT marketing experience, Ginger shared her best practices for tradeshows, seminars and road tours. Attendees learned tips on how to generate increased attendance, optimize event content, fine tune programs and apply metrics. Download Ziped PowerPoint

This intensive half-day workshop was geared for marketing VPs and directors, business development directors, small-to-medium company CXOs, and marketing agency professionals. Workshop format was symposium-style. All 4 topics were presented simultaneously in separate classrooms for 50 minutes. Attendees rotated between sessions and had the opportunity to attend 3 of the 4 sessions.

Platinum Sponsor:

Gold Sponsors:
St. Paul Travelers; Gibbs College

Silver Sponsors:
Business Wire; LeapFrog Solutions

National Louis University
8000 Westpark Drive
McLean, VA