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Why Your Brand Matters in Tech: Making the Business Case


Details

Date:
Friday, Oct 3, 2025
Time:
8:30 AM - 10:30 AM

Venue

Refraction
7950 Jones Branch Drive
McLean, VA 22102

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Register

Why Your Brand Matters in Tech: Making the Business Case

Join Carolyn Ahlstrom, Partner at The Mozaic Group, for an in-depth Brand Talk on how brand power fuels growth and influences the metrics that matter most.

You’ll gain insights on:

🚀 How brand impacts customer acquisition, retention, and lifetime value

📊 Benchmarking your brand against peers

💼 Translating brand strength into C-suite–level metrics

The bottom line: Whether your company is scaling rapidly or defending your market share, you’ll leave with practical strategies to position yourself as a true driver of growth.

Speakers

Sponsor

Register today:

  1. Select the ticket to the right.
  2. Click “Checkout”
  3. Enter all relevant information in.
  4. Pay for your ticket.

To register, members need to have an NVTC profile. If you are unable to register, email membership@nvtc.org.

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