Strategy to Success: Building a Winning 2026 Marketing Plan

As technology and market forces accelerate, 2026 will demand a new kind of marketing strategy — one that’s data-driven, AI-powered, and outcomes-focused to keep your business competitive.

Join NVTC’s Marketing & Growth Community of Interest for an interactive, workshop-style event designed to help marketing leaders and practitioners turn insight into execution.

This community event will feature three focused breakout labs, each exploring a critical pillar of modern marketing success. You can pick one of the three that best suits your interests.

This community event features three focused breakout labs, each exploring a critical pillar of modern marketing success. Choose the one that best matches your goals and interests.

Space is limited to 60 total participants — only 20 per lab — so register early to secure your spot!

Choose Your Breakout Lab

Lab 1: “Go-to-Market” Fundamentals – Identification & Channel Alignment
Refine your ideal customer profile and strengthen your go-to-market strategy to build a more resilient, results-driven pipeline.

Lab 2: Martech Mastery – Connecting Data, Demand, and Decisions
Connect the dots between account-based marketing, analytics, and AI to architect a tech stack that drives smarter decisions and measurable business impact.

Lab 3: AI x Content – AEO, GEO, and the SEO/SEM Frontier
Explore how AI is transforming content creation, discovery, and engagement across digital ecosystems — and what it means for your brand’s visibility and growth.

Participants will collaborate in small groups with industry experts and walk away with practical frameworks and actionable strategies to implement in 2026.

Seats are limited — register today to reserve your preferred lab!

Speakers

Lab 1: “Go-to-Market” Fundamentals

Lab 2: Martech Mastery

Lab 3: AI x Content

Sponsor

Register today:

1. Select the ticket to the right.
2. Click “Checkout”
3. Enter all relevant information in.
4. Pay for your ticket.

To register, members need to have an NVTC profile. If you are unable to register, email membership@nvtc.org.

Registration Policies