Venue
- Refraction
-
7950 Jones Branch Drive
McLean, VA 22102
+ Google Map
Marketing in 2026 looks nothing like 2025. And if your team structure hasn’t evolved, you’re already behind.
NVTC’s Marketing & Growth Community of Interest is hosting a can’t-miss panel featuring leaders from startups to global enterprises who will break down exactly how to build (or rebuild) your marketing organization for 2026. The discussion will kick off with fresh data-driven insights on what modern marketing teams need, then dive straight into real talk from marketing operators doing it right now.
What’s in store:
🤖 AI + MarTech
- How artificial intelligence is literally redrawing org charts
- Which tools deserve budget in 2026 (and which don’t)
👥 Team Architecture
- The generalist vs. specialist debate — settled by company stage
- Real structures from real companies at every size
🏗️ Build vs. Buy
- When your internal team crushes it and provides most value
- When agencies and freelancers deliver more bang for your buck
The bottom line: You’ll leave knowing exactly how to restructure, staff smarter, or stretch your current team further — based on what’s working in tech marketing today.
Speakers
Sponsors
