The Science of Capture Marketing: What's New and What Works

Sponsored by the NVTC Business Development, Marketing and Sales Committee
March 17, 2021

The acceleration of remote work as a result of the COVID-19 pandemic and the continued shift to digital marketing is reshaping how marketers and sales organizations engage with and win business at commercial accounts and federal agencies. Traditional approaches are no longer as effective, or even possible. Today's best practices are rooted in data, analytics, web, search, social and mobile.

In this webinar, you'll learn practical approaches to market smarter than your competition with database-driven digital marketing that powers an optimized end-to-end buyer's journey and sales funnel.

We will discuss how to maximize your investments in marketing technology to improve the relevance and value of your contact database and addressable accounts. We will explore proven tactics to accelerate your sales pipeline by optimizing digital media spend and improving conversion rates using marketing analytics.

Merritt Group Partners Jayson Schkloven and Shahed Ahmed will provide practical insights you can put to use in your organization today to improve sales-marketing alignment, including:

• Account based strategies that connect, engage and win
• Building the right message and creative that converts
• Using data to your advantage to target key accounts and decision-makers when they show intent and are in the market to buy
• Engaging across online and offline channels

You'll have an opportunity to engage the presenters in a Q&A and leave with valuable insights for your business

Speakers
Jayson Schkloven, EVP and Senior Partner, Merritt Group
Shahed Ahmed, SVP and Partner, Merritt Group

Sponsors
Merritt Group
TriVision