How to Market & Sell When It's Not 'Business as Usual'

This webinar is part of NVTC's "Business Continuity in a Pandemic" webinar series.

Businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? Your business can’t afford to come to a grinding halt, but it also can’t operate as usual. This webinar presents, through a marketing and sales lens, how to stay engaged with customers and drive growth, particularly in the face of global uncertainty.

The discussion touches on:
  • The role of sales & marketing in the continuity of business operations
  • Concrete steps your organization can implement today to pivot your customer engagement strategies
  • The dos and don’ts of marketing and PR in times of crisis

Speaker: Melissa Chadwick, VP of Content, Merritt Group