Northern Virginia Technology Council | Events | Business Development, Marketing and Sales Committee Meeting

Business Development, Marketing and Sales Committee Meeting

April 17, 2018

12:00 p.m. - 12:15 p.m. Networking
12:15 p.m. - 1:30 p.m. Program

8401 Greensboro Dr.
1st Floor Conference Room
McLean, VA

Building an Effective Digital Customer Engagement Program for Your Organization
Remaining competitive in a marketplace increasingly defined by digital interaction, customer experience, responsiveness and hyper-personalization; digital transformation has become a buzzword heard everywhere and mostly as a technical aspiration. But why do it? Digital engagement that translates into business or mission success is a real goal. How can an organization start a digital engagement program? What needs to be done in terms of people, processes, technologies, digital content and media? And how do you know if you've succeeded?

The strategy for digital engagement is much the same whether for business or government. Come hear how TriVision and KME.Digital recently completed a digital engagement strategy and playbook for a federal agency which will in effect kick start the agency's overall digital transformation. Hear about the framework of their strategy, and hear speakers discuss how other organizations can apply the same approach to their own marketing agendas.


Arsalan Lutfi, Senior Vice President and Creative Director, TriVision
Kelly McLaughlan, Co-Founder and CEO, KME.Digital