On Tuesday, April 16, NVTC hosted a free members-only Meet the Press event to connect NVTC companies with editors and reporters from the area's top business and technology-focused media outlets. Moderated by NVTC Board Member Evan Weisel of Welz & Weisel Communications, the panel included Jill Aitoro of the Washington Business Journal, Tania Anderson of Bisnow Media, Dan Beyers of The Washington Post’s Capital Business¸ Jason Miller of Federal News Radio, and Nick Wakeman of Washington Technology.
|(L-R)Evan Weisel and panelists Jill Aitoro, Tania Anderson, Dan Beyers¸ Jason Miller and Nick Wakeman offer tips at Meet the Press on how to reach them with story ideas.|
During the event, panelists participated in a discussion with attendees, answering questions and sharing insights on topics including the best and worst ways to pitch a story, where they like to access company information, and the best way to reach them. "In-person meetings are huge while establishing relationships with reporters. Establish trust up front," said Jill Aitoro, senior reporter at the Washington Businsess Journal.
Panelists unanimously agreed that a personal email is the best form of contact – it is crucial to build a personal relationship with reporters and know their focus before pitching to them. In addition, they urged attendees to send them good stories that don’t only produce news, but also go beyond their companies and fit into larger trends.
Panelists also answered questions about how social media affects their jobs, how to appropriately follow up on a pitch, and how small businesses may shine among heavy competition for coverage. "Small businesses sometimes have the most compelling stories, in terms of the challenges they are facing," said Dan Beyers, editor of Capital Business. “I'm always looking for commentary. Give me compelling commentary."