Event Archive

Northern Virginia Technology Council - Event Calendar

Business Development, Marketing & Sales Committee Event

Presented By The Business Development, Marketing & Sales Committee

April 10, 2014

Lead Generation Technology Forum - How to Maximize Your Pipeline

Need to find, nurture and grow customer relationships? Need to build your current pipeline? Not sure what automated technology is right for your company? Our distinguished panel of industry experts and end users will discuss how to attract and engage potential clients, create a connection to your brand, drive two-way conversations, track behavior, nurture the relationship and convert leads into sales - using automated marketing and lead generation solutions.

At the Business Development, Marketing and Sales event last Nov., panelists talked about the importance of branding, differentiation and effective messaging. The event was essentially a marketing 101 that ultimately led us to the next logical event - a discussion about marketing automation software and lead generation. This presentation and panel discussion is back by popular demand as a result of that event, so let's continue the conversation.

On April 10, attendees will learn:

  • The difference between marketing automation and lead generation tools
  • The key benefits of automated solutions for lead generation
  • How to profile and target your prospects while defining personas
  • How to reach your sales prospects and engage them through technology, and the mechanics behind inbound lead generation
  • How to determine which technology solution is right for your company


Pamela Zacha, Vice President, The BCT Group


Jessica Dodson, Director, Marketing Programs, Sonatype
Natalia Dykyj, Director, Product Management, Vocus
Patrick Smith, Senior Vice President, Marketing, Deltek Inc.
Shannon Workman, Solutions Strategist, Marketo


Platinum Sponsor: Northrop Grumman Corporation
Silver Sponsors: The BCT Group LLC; Rapidan Strategies
Media Sponsor: Synoptos
Video Partner: g14media
Location Sponsor: ICF International

For more information about sponsorships for this event and the committee, click here.

ICF International
9300 Lee Highway
Fairfax, VA