Business Development, Marketing & Sales ForumPresented by NVTC's Business Development, Marketing & Sales Committee
March 18, 2005
Marketing Right: A Panel Featuring the Area's Top Tech Marketing Execs
This was a must-attend event for marketing VPs, directors, managers, business development executives, and CEOs who need to know where the top tech firms in town are spending their marketing dollars and focusing their attention. Are they advertising, doing webinars, telemarketing, using the Internet? Three of the area's leading successful company marketers discussed their marketing, communications, and sales support strategies, specifically focusing on the tactics and activities that work for them right now. Plus, they discussed what they are not doing, which was just as eye-opening.
Cyndia Biver, Vice President, Marketing, Deltek Systems
Neil Selvin, Vice President, Marketing, Approva
Steven Toole, Vice President, Marketing, INPUT
Fred Diamond, Principal, Diamond Marketing
Acquient Search; INPUT
Gibbs College; St. Paul Travelers
Business Wire; LeapFrog Solutions
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Pillsbury Winthrop Conference Room
1600 Tysons Blvd.