Northern Virginia Technology Council Names Steve Upton as New Chief Growth Officer
Upton joins from AARP Services where he led business development and partner marketing
(McLean, Virginia) December 8, 2020 — The Northern Virginia Technology Council (NVTC), the trade association representing the Northern Virginia technology community, today
announced a new executive leadership position of chief growth officer, naming
Steve Upton into this role. Upton will lead NVTC’s growth strategy as part of
its next phase of evolution, spearheading the organization’s member-centric
strategy, including the growth of its membership base, the support of existing
members, and the expansion of partnerships and sponsorships.
Virginia native, joins NVTC from RR Donnelley where he served on their national
sales team and managed key relationships with Fortune 1000 companies such as
Cornerstone Brands and WestRock. Fully embracing RR Donnelley’s digital
capabilities, Upton excelled at promoting its print-to-digital technology.
Prior to that, Upton was the Business Development Director for AARP Services.
While at AARP Services, Upton helped secure new business relationships with
large companies such as Bloomin’ Brands, AT&T, Cancer Treatment Centers and
Schwanns. During his tenure, he also secured a multi-million-dollar partnership
AARP Services, Upton worked at USA TODAY as Director of Consumer Sales and
Marketing. While there he oversaw every aspect of the consumer experience and
was responsible for the growth in USA TODAY’s subscription circulation and
revenue. In addition, he oversaw key business relationships with top consumer
companies such as American Express, Best Buy and American Airlines.
delighted that Steve will be joining NVTC and look forward to building on our
shared experiences while working together at AARP. Given that AARP is one of
the nation’s largest membership organizations, Steve’s background in both
business development and B2B marketing will be of tremendous value for NVTC as
we prepare for the region’s next wave of technological growth and innovation,”
said NVTC president and CEO, Jennifer Taylor. “His innovative and
customer-centric mindset will enable NVTC to create new, relevant and impactful
engagement opportunities to help our members network and solve industry
vision for 2021 is to be the bridge between NVTC and its membership. He hopes
to support existing relationships by strengthening the member experience, while
creating an ongoing dialogue on how NVTC can best support their needs. “I’m
thrilled to join NVTC and see the possibilities to grow the membership base in
new directions as the technology landscape in our region continues to evolve in
exciting new ways,” said Steve Upton.
brings the experience we’re seeking as we take NVTC into its next phase of
growth. His member-centric approach will serve NVTC well as we continue our
drive to expand our membership and meet our members’ needs in the best ways
possible. Steve will add to the incredible energy and momentum on NVTC’s
leadership team as we elevate NVTC and our region into an even greater tech
powerhouse,” said Greg Baroni, chairman of the NVTC Board of Directors as well
as chairman and CEO of Attain.
a bachelor's degree in Marketing from Virginia Polytechnic Institute (Virginia
Tech). He currently serves on the board of the GCAF of Virginia Tech and was
previously President of the Northern Virginia Hokie Club. Upton is the
recipient of the Michael W. Carroll Award for his volunteer fundraising efforts
and is a Virginia Tech UT Prosim Society Member.
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About the Northern Virginia Technology Council
The Northern Virginia Technology Council (NVTC) is the trade association representing the Northern Virginia technology community. As one of the nation's largest technology councils, NVTC serves companies from all sectors of the industry, from small businesses and startups to Fortune 100 technology companies, as well as service providers, academic institutions, foreign embassies, nonprofit organizations and government agencies. More than 500 member companies make up the NVTC membership and look to the organization as a resource for networking and educational opportunities, peer-to-peer communities, policy advocacy, industry promotion, fostering of strategic relationships, and branding of the region as a major global technology center. Learn more at www.nvtc.org.
Northern Virginia Technology Council (NVTC)