Northern Virginia Technology Council Names Steve Upton as New Chief Growth Officer  

Upton joins from AARP Services where he led business development and partner marketing

(McLean, Virginia) December 8, 2020 — The Northern Virginia Technology Council (NVTC), the trade association representing the Northern Virginia technology community, today announced a new executive leadership position of chief growth officer, naming Steve Upton into this role. Upton will lead NVTC’s growth strategy as part of its next phase of evolution, spearheading the organization’s member-centric strategy, including the growth of its membership base, the support of existing members, and the expansion of partnerships and sponsorships. 


Upton, a Virginia native, joins NVTC from RR Donnelley where he served on their national sales team and managed key relationships with Fortune 1000 companies such as Cornerstone Brands and WestRock. Fully embracing RR Donnelley’s digital capabilities, Upton excelled at promoting its print-to-digital technology. Prior to that, Upton was the Business Development Director for AARP Services. While at AARP Services, Upton helped secure new business relationships with large companies such as Bloomin’ Brands, AT&T, Cancer Treatment Centers and Schwanns. During his tenure, he also secured a multi-million-dollar partnership with Chevrolet.


Prior to AARP Services, Upton worked at USA TODAY as Director of Consumer Sales and Marketing. While there he oversaw every aspect of the consumer experience and was responsible for the growth in USA TODAY’s subscription circulation and revenue. In addition, he oversaw key business relationships with top consumer companies such as American Express, Best Buy and American Airlines.


“I am delighted that Steve will be joining NVTC and look forward to building on our shared experiences while working together at AARP. Given that AARP is one of the nation’s largest membership organizations, Steve’s background in both business development and B2B marketing will be of tremendous value for NVTC as we prepare for the region’s next wave of technological growth and innovation,” said NVTC president and CEO, Jennifer Taylor. “His innovative and customer-centric mindset will enable NVTC to create new, relevant and impactful engagement opportunities to help our members network and solve industry challenges.


Upton’s vision for 2021 is to be the bridge between NVTC and its membership. He hopes to support existing relationships by strengthening the member experience, while creating an ongoing dialogue on how NVTC can best support their needs. “I’m thrilled to join NVTC and see the possibilities to grow the membership base in new directions as the technology landscape in our region continues to evolve in exciting new ways,” said Steve Upton. 


“Steve brings the experience we’re seeking as we take NVTC into its next phase of growth. His member-centric approach will serve NVTC well as we continue our drive to expand our membership and meet our members’ needs in the best ways possible. Steve will add to the incredible energy and momentum on NVTC’s leadership team as we elevate NVTC and our region into an even greater tech powerhouse,” said Greg Baroni, chairman of the NVTC Board of Directors as well as chairman and CEO of Attain.


Upton holds a bachelor's degree in Marketing from Virginia Polytechnic Institute (Virginia Tech). He currently serves on the board of the GCAF of Virginia Tech and was previously President of the Northern Virginia Hokie Club. Upton is the recipient of the Michael W. Carroll Award for his volunteer fundraising efforts and is a Virginia Tech UT Prosim Society Member.


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About the Northern Virginia Technology Council

The Northern Virginia Technology Council (NVTC) is the trade association representing the Northern Virginia technology community. As one of the nation's largest technology councils, NVTC serves companies from all sectors of the industry, from small businesses and startups to Fortune 100 technology companies, as well as service providers, academic institutions, foreign embassies, nonprofit organizations and government agencies. More than 500 member companies make up the NVTC membership and look to the organization as a resource for networking and educational opportunities, peer-to-peer communities, policy advocacy, industry promotion, fostering of strategic relationships, and branding of the region as a major global technology center. Learn more at

Kara Mauceri
Northern Virginia Technology Council (NVTC)   
(301) 775-3322

Lexie Janney
Merritt Group