B2B Marketing: The Great Shift for 2022

B2B Marketing: The Great Shift - A Look at the Changing Role, Priorities and Opportunities for Marketing in 2022

Since the pandemic, so much has changed in marketing. As marketers, we have arrived at our new normal, complete with fresh opportunities to connect with customers, support sales teams and drive the strategic goals of the enterprise.

Join the Merritt Group and esteemed senior marketing leaders from Aible, Microsoft Federal, Samsung and Telos to hear their strategies for successfully navigating the “Great Marketing Shift,” as well as the trends they are tracking as they head into 2022. 


Vijay Anand - Aible, Chief Marketing Officer

Tonya Klause - Microsoft Federal, Marketing and Communications Director

Sukhmani Mohta - Samsung, Senior Director of Marketing and Enablement (Samsung Electronics America's Display Division)

James Leach - Telos, VP of Marketing Communications

In this virtual panel, you'll learn about the transition of the CMO’s role to “chief connection officer,” the shift to digital B2B sales and how it is impacting sales teams, budget forecasting and the B2B channel mix our panelists are investing in for 2022. We’ll also explore how the pandemic caused downward pressure on marketing spend and rapid digitalization across industries, and how marketing priorities are becoming more enterprise-focused. 

The panel discussion will be 45 minutes with the remaining time open for audience Q&A.


Jayson Schkloven - Merritt Group, Executive Vice President and Senior Partner 

The Merritt Group

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Registration Policies
12/6/2021 12:00 PM - 1:00 PM
Zoom Link will be emailed to registrants