Presented by the NVTC Business Development, Marketing & Sales Committee
The key to digitally driven marketing transformation: Knowing your audience, not just knowing about them.
Join NVTC’s Sales, Marketing and Business Development Committee and learn about transforming your business. The customer journey is key to every business’s success. In this session you’ll discover the many things you can do to make the journey more valuable for you and your customer. The first place to start is by knowing who your customer really is. He or she is not a mass audience, but an individual with needs and wants beyond their title or position. Knowing them is different than knowing about them.
NVTC’s marketing partner agency, o2kl, will lead an enlightening discussion on digitally driven marketing transformations. You will learn the steps to transform your thinking — and your business. They will also share a real-life example of how Guardian Life overcame challenges to create a better customer experience.
John Kopilak, Partner and Creative Director, o2kl
Marty Accetta, Digital Director, o2kl.
Committee Co-Chair Sponsor:
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