B2G Marketing in a Post-COVID Landscape

Presented by the NVTC Business Development, Marketing & Sales Committee

The past year has created new challenges and opportunities in the federal market. Agencies were forced to respond quickly to events, both from an employee and technology standpoint. The influx of emergency funding stressed vendor/agency contracting relationships and processes. Agility and flexibility were the constant refrains heard from both sides of the fence. As a result, the way business has been done may have forever changed.

What does this mean for B2G marketers?
Traditional strategies for reaching and engaging with their stakeholders are being questioned. What are the best ways to reach customers, educate them, and, hopefully, close the deal? Will Zoom-fatigue reach its tipping point? Will in-person events and meetings bounce back, and if so, what will they look like? How can advertising and marketing budgets be allocated to maximize their impact and spur engagement?

Throughout the past 25 years, Market Connections has continued to take the pulse of the public sector to provide their partners and clients the insights they need to make strong business decisions, backed by solid research. This past year was no different. They will share their latest findings on how COVID has affected the federal work environment, work-related activities, media usage and share some best practices for reaching audiences using agency-based marketing efforts.

Join Market Connections President, Aaron Heffron, as he shares insights from some of their latest studies in the public sector, and what studies and insights they have in the coming months to be on the lookout for.

Speaker: Aaron Heffron, President, Market Connections

Sponsor: TriVision

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Registration Policies


2/24/2021 12:00 PM - 1:00 PM
Zoom Link will be emailed to registrants