Making Account-Based Marketing Work in the Real World

ABM may be the hottest topic in B2B marketing - but the real challenge is figuring out how to make ABM work for your organization. This session will cover real-world examples of successful ABM programs and share insights on what made them work. Andre Yee will move beyond concepts to cover best practices on how to launch and scale your ABM programs.

Andre Yee is the Founder and CEO of Triblio. Most recently, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. He is a noted conference speaker and author of numerous advanced technology topics. Acacia Waller, VP Customer Success at Triblio will also be in attendance.
Light Refreshments will be served!

Speaker: Andre Yee, Founder and CEO of Triblio


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Cost: No Charge


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12/10/2019 12:00 PM - 1:30 PM
BDO 8401 Greensboro Dr. 1st Floor Conference Room McLean, VA 22102