Build a B2G Marketing Strategy Using Market Research

Winning in today's competitive business climate requires collecting the right information about your market; expert analysis of that data; and real, actionable solutions. Join us for this session where Market Connections will share highlights from their recent studies of the public sector market focused on best practices for event marketing, content marketing and media and marketing placement that will help you make strategic marketing decisions to best reach your public sector audience. For nearly 25 years, Market Connections has provide B2B and B2G companies market data and insights to help them create a strong marketing strategy, differentiate from the competition, win more business and position for long-term growth and success.

Market Connections' President, Aaron Heffron, has over 20 years of experience in research and analysis in various industries and sectors, including federal government, trade associations, technology, television and radio, and telecommunications. His professional history is rooted in both the public sector and the technology and telecommunications industries.

Light Refreshments will be served!

Aaron Heffron, President at Market Connections, Inc.


Location Sponsor:
BDO 8401 Greensboro Dr. 1st Floor Conference Room McLean, VA 22102