NVTC

Reports, White Papers and Other Resources to Successfully Navigate the Green Space

Forestry Enters the Branding Arena
(Catherine Shaw, Basis, June 2008)

"Reducing Greenhouse Gas Emissions: How Much at What Cost?"
(U.S. Greenhouse Gas Abatement Project Executive Report, 2007)

Key Findings and Green Benchmarks: A Report of the 2007 Potomac Conference
(Greater Washington Board of Trade, February 2008)
The Potomac Conference, "Green as a Competitive Advantage: Advancing a Regional Leadership Agenda for the Environment," was held in October 2007 to examine the opportunities and initiatives needed to establish the region as a national model for green business while continuing to improve and protect the environment. The conference assembled 200 business, civic, and green industry leaders to discuss the business of green and to establish the region as a center of the new green economy. The key takeaways and benchmarks of the conference are provided in this report.

Operation Green: A Noblis Project to Calculate Carbon Emissions
(Noblis, March 2008)
As part of its corporate social responsibility, Noblis initiated an internal project (Operation Green) to calculate its carbon footprint. At the onset of the project, it was decided to develop a Web-based tool for enterprise systems that was scaleable and possessed analytical capability to allow Noblis's CEO to analyze corporate policies and see their affect on carbon emissions. During the development of this application, Noblis realized that other like-minded organizations and the federal government were hungry for innovative approaches to calculate their carbon emissions, set reduction goals and achieve their green goals. As a result of that interest, Noblis has decided to share the story of its greenhouse gases enterprise model and assist others in achieving their green goals.

Part 260 - Guides for the Use of Environmental Marketing Claims
(U.S. Federal Trade Commission)
These guides offer interpretations of U.S. Federal Trade Commission laws regarding environmental marketing claims. They specifically address the application of Section 5 of the FTC Act to environmental advertising and marketing practices and provide the basis for voluntary compliance with the Act.

United States Renewable Attractiveness Indices
(Tax Credit Investment and Advisory Services, Ernst & Young, 4th Quarter 2007)
The Ernst & Young Attractiveness Indices provide scores for renewable energy markets, renewable energy infrastructures and their suitability for individual technologies across the United States. The Indices are updated on a quarterly basis.