Northern Virginia Technology Council | Events | Business Development, Marketing and Sales Committee Meeting
Business Development, Marketing and Sales Committee Meeting
February 20, 2018
12:00 p.m. - 12:15 p.m. Networking
12:15 p.m. - 1:30 p.m. Program
8401 Greensboro Dr.
1st Floor Conference Room
Your 2018 Communication Strategy: What's Missing
Entrepreneurial organizations thrive on their clarity of message and the value they bring to customers. Rising above the sea of corporate messages can be a unique challenge for companies that are looking to clarify their brand positioning. In this presentation, you'll explore the techniques that other organizations have used to leverage basic services like news monitoring to generate earned media and expand business development, moving from awareness to activation. You'll also hear stories of how other organizations have used stakeholder mapping and detailed media research to generate desired media coverage and improve their overall win rates.
Vice President, Business Development, Synoptos