Northern Virginia Technology Council | Events | Business Development, Marketing and Sales Committee Meeting

Business Development, Marketing and Sales Committee Meeting

January 16, 2018

www.nvtc.org/events

Time:
12:00 p.m. - 12:15 p.m. Networking
12:15 p.m. - 1:30 p.m. Program

Location:
BDO
8401 Greensboro Drive
McLean, VA


Identifying and Pursuing Opportunities in the Federal Marketing Space

The federal marketing process is cumbersome and unwieldy. Still, government contracts offer companies vast opportunities to expand their business platforms. To their detriment, sometimes small and medium size firms often are intimidated by larger firms who can throw more resources at big contracts. Hear Cowan Strategies Mark Cowan discuss how small and medium-sized business compete with the "big guys." Cowan will share his background at federal agencies while explaining the federal marketing process from the buyer's perspective. He will also share how to take a non-traditional approach to developing an effective federal marketing strategy with advice on developing business leads, and when, where, and how to go after business. Key to the presentation will be relationship building - how to build relationships at all levels in government agencies, and the importance of taking a top-down, bottom-up approach when pursuing contracts with the federal government.


Speaker:

Mark Cowan, CEO, Cowan Strategies