Event Calendar

Business Development, Marketing and Sales Committee Meeting

Presented by Business Development, Marketing and Sales Committee

September 19, 2017

12:00 p.m. - 12:30 p.m. Networking
12:30 p.m. - 1:30 p.m. Program

Getting ABM Right

There have been significant changes in B2B Marketing over the past 5+ years. The average tenure of a B2B marketer is 18 months and despite having more technology, producing more content and more overall budget than ever before, B2B marketers are struggling to drive demand, generate leads and ultimately tie themselves to revenue at every stage of the funnel. The B2B buying process is becoming longer and more complex because the majority of buyers (82%) are using more sources to research and evaluate products and services, and they are spending more time in the research phase itself. B2B researchers do an average of 12 searches before engaging with a specific brand's site. This session will speak to WHY ABM? & WHY NOW? and include examples of ABM plays and the five pillars for getting ABM right.


Shawn Cook, Chief Sales Officer, Triblio

8401 Greensboro Drive
McLean, VA

Member: No Charge
General Audience: No Charge
Walk-in Prices:
Member: No Charge
General Audience: No Charge

Walk-ins will be accepted on a space-available basis.

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