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Business Development, Marketing, and Sales Event

Presented by the NVTC Business Development, Marketing and Sales Committee

May 20, 2010

7:30am Registration
8:00-9:30am Program
9:30-10:00am Additional Networking

5 Winning Marketing Tactics to Crush your Competition!

A panel of some of the DC areas best marketers will discuss how they are marketing their companies and products in today’s challenging economy. Each panelist will come prepared to discuss 5 winning tactics they are currently using to keep their organizations moving in the right direction. Some of the areas we’ll ask our panelists for ideas on include:

· Best bang for the marketing buck
· Broad based and segmented marketing
· The ideal “frequency of touch” for prospects and clients
· Branding tactics they are using today
· Spending mistakes they wish they hadn’t made
· Cost effectively acquiring and utilizing information on prospects


Adam B. Needles, Director of Field Marketing & B2B Marketing Evangelist, Silverpop


Mary Beth Cockerham, Senior Vice President, Sales & Marketing, INPUT
Kristopher J. Lichter, Director, Marketing & Communications, Public Sector, IBM Corporation
Patricia Davis-Muffett, VP Marketing, USIS
Christine Schaefer, Vice President of Marketing, DLT Solutions
David Wiseman, Director Marketing, Sybase, Inc


Platinum Sponsors: Deltek; Silverpop
Silver Sponsors: DC Rainmakers; INPUT
Bronze Sponsors: Albo & Oblon, LLP; TSI, Transformation Systems Inc.
Location Sponsor: Northrop Grumman

For more information about sponsorships for this event and committee, click here.

Northrop Grumman
7575 Colshire Drive, 5th floor of garage
McLean, VA
Directions to Northrop Grumman

Member: $ 45.00
General Audience: $ 75.00

Walk-in Prices:
Member: $ 55.00
General Audience: $ 85.00

Walk-ins will be accepted on a space-available basis.


Pre-registration for this event has closed. Walk-ins will be accepted on a space-available basis.

Registration Policies

All attendees must have a paid registration to enter an event. Advance registration and payment is required. Pre-registration will close 24/48 hrs prior to the event. Once pre-registration has closed, all registrations will be considered a "walk-in registration" and will be assessed an additional fee to any payment rendered. Events for which payment is not required will not be assessed this fee. For sold-out events, no walk-ins will be accepted.

Photo Release
By registering for this event, I hereby consent to and authorize the use and reproduction, in print or electronic format, by NVTC or its authorized agents, of any and all photographs which may be taken of me at this event, for any publicity purpose, without compensation. I acknowledge and agree that all images, whether electronic, negatives and positives or otherwise, together with the prints, are owned by NVTC. I hereby acknowledge that I am 18 years of age or older and have read and understood the terms of this authorization and release.

Cancellations must be made in writing and sent to events@nvtc.org more than two business days in advance in order to receive a refund. No-shows will not receive a refund.

Inclement Weather
In case of inclement weather, please call 703-904-7878 x250 for the latest update on the event.

Confirmations and Receipts
NVTC provides registration confirmations ONLY upon request. If you would like to confirm your registration, please send your request to events@nvtc.org and we will be happy to check your registration status. Thank you.