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Business Development and Small Business & Entrepreneur Event

Presented by the Business Dev., Marketing & Sales and Small Business & Entrepreneur Committees

November 14, 2013

Winning Marketing Strategies to Jump-Start Business and Maximize Return on Investment

To ensure marketing initiatives are successful, business owners must understand what's involved. Where should you start? Join your colleagues on November 14 and find out. Our panel will discuss better branding communications, sales and marketing materials, website and mobile strategy, performance through planning and go-to-market strategies.

The first step in our discussion will be branding. Branding is critical to bringing your product to market. And building - or rebuilding - your brand is the key to gaining and retaining customers. Unfortunately, it can often be put on the internal back-burner. Our panel will discuss the importance of developing a market-ready branding strategy to move your organization along the right path.

Moderator:

Matthew McQueen, Sector Director, Strategic and External Communications, Northrop Grumman Information Systems

Panelists:

Mark Gambill, Chief Marketing Officer, Vocus
Karen Gardner, Chief Marketing Officer, Sonatype
Patrick Smith, Vice President, Corporate Marketing and Communications, Deltek Inc.

Sponsors for Business Development, Marketing & Sales Committee:

Platinum Sponsor: Northrop Grumman Corporation
Silver Sponsor: Rapidan Strategies
Video Partner: g14media
Location Sponsor: Sprint

For more information about sponsorships for this event and the committee, click here.

Sponsors for Small Business and Entrepreneur Committee:

Platinum Sponsors: Aronson LLC; Knobbe Martens; Morrison & Foerster
Gold Sponsors: Ballston BID; Cox Business
Silver Sponsors:Loudoun Economic Development; Thompson, Greenspon & Co. P.C.
Bronze Sponsor: Micronic Technologies

The Entrepreneur Center @NVTC Business Partners:
The Chief Storyteller; Consumer Electronics Association (CEA)®; Panacea Consulting; Virginia Department of Business Assistance

For more information about sponsorships for this event and committee, click here




Location:
Sprint
12524 Sunrise Valley Dr
Reston, VA