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Business Development, Marketing & Sales Event

Presented By The Business Development, Marketing & Sales Committee

May 10, 2012

Marketing Innovation - Customer Engagement Strategies that Lead to Sustainable Business Growth

How are today’s industry leaders evolving the way they engage and retain current and prospective customers? What is the best way to align your organization to research, develop and deliver compelling value propositions, persuasive messaging and provide a better customer experience?

The NVTC Business Development, Marketing & Sales Committee’s Marketing Innovation event provides a thought-provoking and exciting forum to learn more about creative events, technologies, tools and methodologies that you can use to get your messages out in a way that resonates with customers and achieves measurable results.

From comprehensive, content-based thought leadership and innovative brand development strategies, to unique online, video, digital and application-driven techniques, you will hear ideas for effectively gathering, analyzing and leveraging customer insights to deploy highly effective marketing programs. More than ever before, you need to maximize limited budgets and resources. Don’t miss the opportunity to hear from industry experts as they share great ideas that can be implemented immediately to help your organization realize its business development and sales goals.


Moderator:

Mike Hoffman, Sales and Business Development Manager, Whereoware

Panelists:

Shawn Cook, North American Director of SMB, Eloqua
Lorre Crisswell, Senior VP Business Development, Atlantic Exhibits
William Flanagan, Founder & CEO, TEMPUS Group
Nancy Rey Nolting, Marketing Program Manager, Intelsat General Corporation
Monica Mayk Parham, Marketing Director, Market Connections


Sponsors:

Platinum Sponsors: Northrop Grumman Information Systems; Whereoware
Silver Sponsor: Eloqua; NetLink Resource Group Inc.
Location Sponsor: Northrop Grumman
Media Partner: Capital Business
Media Sponsor: WAMU 88.5 FM

For more information about sponsorships for this event and the committee, click here.




Location:
Northrop Grumman
7575 Colshire Drive
McLean, VA