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Business Development, Marketing, and Sales Event

Presented by the NVTC Business Development, Marketing and Sales Committee

May 20, 2010

5 Winning Marketing Tactics to Crush your Competition!

A panel of some of the DC areas best marketers will discuss how they are marketing their companies and products in today’s challenging economy. Each panelist will come prepared to discuss 5 winning tactics they are currently using to keep their organizations moving in the right direction. Some of the areas we’ll ask our panelists for ideas on include:

· Best bang for the marketing buck
· Broad based and segmented marketing
· The ideal “frequency of touch” for prospects and clients
· Branding tactics they are using today
· Spending mistakes they wish they hadn’t made
· Cost effectively acquiring and utilizing information on prospects

Moderator:

Adam B. Needles, Director of Field Marketing & B2B Marketing Evangelist, Silverpop

Panelists:

Mary Beth Cockerham, Senior Vice President, Sales & Marketing, INPUT
Kristopher J. Lichter, Director, Marketing & Communications, Public Sector, IBM Corporation
Patricia Davis-Muffett, VP Marketing, USIS
Christine Schaefer, Vice President of Marketing, DLT Solutions
David Wiseman, Director Marketing, Sybase, Inc


Sponsors

Platinum Sponsors: Deltek; Silverpop
Silver Sponsors: DC Rainmakers; INPUT
Bronze Sponsors: Albo & Oblon, LLP; TSI, Transformation Systems Inc.
Location Sponsor: Northrop Grumman

For more information about sponsorships for this event and committee, click here.



Location:
Northrop Grumman
7575 Colshire Drive, 5th floor of garage
McLean, VA