NVTC

Business Development, Marketing, and Sales Event

May 20, 2010

Mary Beth Cockerham
Senior Vice President, Sales & Marketing
INPUT


As Sr. Vice President of Sales and Marketing, Mary Beth Cockerham leads the sales teams responsible for all new member acquisition for INPUT and manages their successful introduction to the INPUT Network. She leads the Marketing Communications and Events teams in their execution of the go-to-market strategy for INPUT's products, public relations outreach and the successful integration of INPUT research and analysis into event programming to compliment the member experience.

Prior to joining INPUT, Mary Beth enjoyed a 20 year sales career at Sun Microsystems, where she held a variety of sales and sales management positions in both public sector and commercial sales. She participated in the introduction of Sun's Federal reseller program and during her tenure at Sun she partnered with many of the technology vendors who comprise the INPUT Network. Her successful management track record included recognition as the Public Sector sales manager of the year, nomination as a mentor in Sun's inaugural college mentorship class, and participation in the redesign and launch of global vertical sales coverage as director of industry sales for media and entertainment.

Mary Beth began her career as a marketing professional with The Saddlebrook Corporation and Rubel Software, both headquartered in Cambridge, Massachusetts. She is a graduate of the year-long Women Unlimited executive leadership program and a member of Women in Technology. Mary Beth graduated from Middlebury College with a B.A. in Political Science.



Patricia Davis-Muffett
Vice President of Marketing and Strategy
USIS


Patricia Davis-Muffett currently serves as Vice President of Marketing and Strategy at USIS, the leading provider of security services and background investigations to the federal government. She previously served as Vice President of Federal Marketing at Unisys, and before that, as Vice President of Marketing at Robbins-Gioia, a leading program management consulting firm serving the federal government and Fortune 1000 clients. Her teams have received numerous awards, including the GovMark Council's Best Civilian campaign in 2007, the American Marketing Association - DC "M" Award for Marketer of the Year in 2003 and PR Sourcecode's "Shoestring Award," as well as several design awards for her brand elements.

Patricia holds the AMA Professional Certified Marketer designation and the Project Management Institute's Project Management Professional designation, and is a graduate of Harvard Business School's Executive Education Certificate Program in Strategic Marketing Management. She is an active member of the GovMark Council, American Marketing Association, AFFIRM and IAC. She holds a Master's Degree in Creative and Professional Writing from the University of Minnesota and a Bachelor's Degree from Georgetown University.



Kristopher (Kris) J. Lichter
Director, Marketing & Communications, Public Sector
IBM Corporation


Kris is currently director of IBM's public sector marketing and communications organization. His primary focus is building client value across the more than 180 countries in which IBM operates by applying the company's extensive portfolio of smarter public sector solutions, business consulting services and technologies. This multi-billion dollar business line includes the education, government, healthcare, life sciences, and smarter cities segments.

Prior to this role, Kris led IBM's main global innovation initiatives on behalf of the Chairman's Office, engaging the company's people and technology resources in collaboration with a diverse range of global leaders to address the world's largest issues and opportunities. Programs under his leadership included the Global Innovation Outlook (GIO) and the Genographic Project (in partnership with the National Geographic Society).

Kris has an extensive background in developing and leading large-scale global alliances and projects. Additional positions within IBM include leader of its life sciences alliances team and a program manager for its emerging technologies business development and marketing programs.

In addition to his time at IBM, Kris has been a director of operations at Internet Capital Group (ICG), a director for Palm Computing's ventures fund, and has worked at America Online (AOL) and other organizations. He is also an active angel investor.

Kris holds a bachelors of arts in biology and economics from Bucknell University, and a masters of business administration from Georgetown University. He currently resides in San Diego, California, with his wife and two children.



Adam B. Needles
Director, Field Marketing & B2B Marketing Evangelist
Silverpop


Adam Needles joined Silverpop in June 2009 as Director, Field Marketing and B2B Marketing Evangelist. In this role, he serves as an advocate for B2B marketers - listening to their needs, and participating in dialogue at key marketing conferences and events on behalf of Silverpop and serving as a key author of Silverpop's Demand Generation blog.

Adam's experience uniquely balances traditional B2B marketing programs — including lead-generation, direct-marketing, conferences/events and sales-force support — with more strategic brand development approaches — including thought leadership, public relations and organizational/cultural brand alignment. He previously was vice president of marketing and development for technology-industry analysis firm The 451 Group, where he helped build the firm's B2B service brand through leading marketplace repositioning, defining the product/service mix and building out a marketing and events team to support significant revenue growth. Prior to that, he co-founded DVG Research, a market-strategy firm, and worked at Citigate Cunningham, a technology public relations firm, where his accounts included Motorola and Platinum Technology (acquired by CA, Inc.).

Adam is a prolific writer and presenter on the opportunities and challenges marketers face when adopting new innovation and technology - presenting many of his insights and research findings on his Propelling Brands blog. He also is a new contributor to the MarketingProfs Daily Fix blog.



Christine Schaefer
Vice President of Marketing
DLT Solutions


In her more than fifteen years of experience, Christine Schaefer has had proven success in B2B and B2G marketing and public relations, most often in the information technology industry. Most recently, Christine has used her expertise to drive demand for the products and services of DLT Solutions and its vendor partners including Autodesk, Google, NetApp, Oracle, Red Hat and Symantec, among others. As the vice president of marketing at DLT, Christine oversees a team of marketing professionals, who are organized in an agency-like fashion to support the company's six different sales divisions. She is numbers and results driven in her current role, creating entire systems to transform marketing from an art to a science. She also designed and now oversees the entry-level Corporate Sales Associate Program at DLT, an on-the-job training program for all entry-level sales associates joining the company.

Christine's agency-like model at DLT is no coincidence. She has been heavily influenced by her prior experience in public relations and B2B marketing. Immediately prior to DLT, Christine worked for the marketing and public relations agency Stackig (acquired by TMP Worldwide) as an account executive for various telecom and IT clients including Tekelec and Wisor Telecom (recently acquired by Synchronoss Technologies). In her distant past, she worked for a small, commercial printing firm advising clients on their marketing communications and direct mail programs.
Christine graduated cum laude from Marymount University with a Bachelor's in Business Administration in Marketing. She also completed her Master's of Science degree in Sociology at Auburn University. She believes that her practical classes at Marymount and her deep-dive into research and statistics at Auburn also heavily influenced her numbers-centric, factory-like approach to marketing and demand generation.



David Wiseman
Director of Federal Marketing
Sybase


David Wiseman is currently Director of Federal Marketing at Sybase. During his twelve years at Sybase he has held a variety of positions including North America Technical Director, Director Strategic Alliances and Principal Systems Consultant. He has also worked at IBM Federal, Autometric and the Department of Defense. In addition to extensive global business development experience his special areas of technical expertise include data fusion and geospatial analysis systems.

David holds an MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill - and a B.S. in Computer Science from The University of Mary Washington.