NVTC

Business Development, Marketing & Sales Committee Event

April 10, 2014

Moderator
Pamela Zacha
Vice President
The BCT Group


Pamela Zacha is a key member of the leadership team at BCT - a leading website and communications company assisting Mid-Atlantic businesses with growth acceleration and competitiveness. Zacha serves as vice president and a strategist, overseeing all communications initiatives, leveraging her senior level expertise to build and strengthen the brand and enable sales.



Jessica Dodson
Director, Marketing Programs
Sonatype


Jessica Dodson, the director of marketing programs at Sonatype, is responsible for developing and managing comprehensive and integrated marketing programs to support Sonatype's go-to market strategy. Dodson has more than 8 years of experience defining the strategy and delivering on the execution of demand generation programs that drive increased sales revenue, valued customer relations and opportunity generating partnerships. Previously, Dodson has held positions at companies large and small including Software AG, JackBe and Deltek.



Natalia Dykyj
Director, Product Management
Vocus
As Director of product management at Vocus, Natalia Dykyj is responsible for product strategy and roadmap execution for the Vocus Marketing Suite. Dykyj has spent her career developing products in the areas of digital media and marketing. Prior to joining Vocus, she led product strategy and delivery for several digital products at The Washington Post, and led global product management at MIVA, an online advertising company. Follow her on twitter at @Tal9D



Patrick Smith
Senior Vice President, Marketing
Deltek Inc.


Patrick Smith is a proven marketing professional with 17 years of experience developing and managing marketing strategies for both enterprise software and financial services firms. Currently, Smith leads marketing at Deltek, a global enterprise software company with more than 16,000 customers around the world. He has responsibility for building and promoting Deltek's global brand, telling the Deltek corporate and solution story through compelling content, and driving leads for all of the company's product lines. Before Deltek, he held leadership roles at software company Manugistics, Intel Corporation, and other industry-leading companies.



Shannon Workman
Solutions Strategist
Marketo


Shannon Workman, solutions strategist for Marketo, has been focused on applying technology to solve business challenges since 1988. During that span of time, Workman has held roles as developer, trainer and consultant to director of Pre-Sales. She works with her marketing team at Marketo to plan, define and implement marketing programs such as webinars, whitepapers and data sheets. The focus of her career has been on developing and selling enterprise wide software solutions such as ERP and CRM. She has worked for Oracle and Frito-Lay, Noetix (a Marketo customer), Stonebridge and Constellar (ETL). Her current focus is business intelligence, analytics and marketing automation.